High Definition (HD) 

Content with 1080 horizontal lines of resolution. The standard for all modern screens. We often shoot in 4K – nearly 4 times the resolution of ‘standard 4k’. This future proofs your content. UHD – ultra-high definition and 8k have also now been developed. Some scenes of the London 2012 Olympics were test filmed in 8k.

High dynamic range (HDR)

The expansion of not only the range of colour, but also the amount of information displayed for the whitest whites and the blackest black. Newer cameras shoot in HDR which gives the image a lot more detail. Requires a TV capable of outputting HDR to watch it.