SAUDIA Airlines

Celebrating the Flavours of Saudi Arabia: a new addition to SAUDIA’s F&B menu “Sofrah” served on board. The menu includes a delightful selection of authentic, popular Saudi dishes from various regions, allowing you to enjoy the best that Saudi Arabia has to offer.

Shot on location in Saudi Arabia and Dubai in collaboration with Leo Burnett KSA, and under the visionary direction of Amin Dora. With the expertise of our Head of Production Jax Dyer-Donaldson, and Producer Karin Bracher, we immersed ourselves in the vibrant culture and rich culinary heritage of Saudi Arabia. From buzzing markets to traditional kitchens, every frame was carefully crafted to showcase the authenticity and beauty of the local cuisine.

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