Pre-Production (Pre-Pro)

This refers to all the planning that happens prior to shooting or the event. From developing the concept, hiring crew, location scouting, prepping equipment, writing a treatment and/or script, and storyboarding. Thorough pre-pro really makes the difference between smooth, organized shoot days and chaos.


The process where the actual video is filmed with a camera crew or the animation is created by the artists, illustrators, and motion graphics designers. This is the main bulk of the video production process.