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Mercedes Maybach – SL 680

Unveiling the first-ever Mercedes-Maybach SL 680 Monogram Series: a celebration of open-top elegance and boundless luxury. This landmark campaign captures the essence of “Grand Opening,” blending exquisite design with the spirit of freedom and sublime driving pleasure. A moment where engineering meets emotion. Nothing above but the sky.

Shot in the UAE’s surreal desert landscapes and brought to life with visionary direction of Sermed Darah, in collaboration with Antoni Berlin and Tempomedia. Lead by the expertise of our Head of Production Jax Dyer-Donaldson and Senior Producer Mandy Taylor, we crafted a visual journey that transcends the everyday. Welcome to Beyond.

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